Advertising

TBWAMelbourne Opens Applications For 2021 Fresh Fries Advertising Apprenticeship Program

TBWAMelbourne has announced the opening of its application process for its 2021 Fresh Fries advertising apprenticeship program.

The entry-level recruitment initiative is a full-time paid program, which will see two successful recruits work across each of the agency’s business units over the year.

Initiated in 2019, Fresh Fries is now entering its third year – and has seen the agency offer all four recruits ongoing full-time roles beyond the initial 12-month program.

Candidates will begin their application via Facebook Messenger to submit an expression of interest. From there they will be prompted with five unique questions and tasks, all asked in real time for response.

TBWAMelbourne is welcoming applicants who have a passion for creativity, marketing, and advertising – calling on both graduates and those who have taken a less traditional route to apply.

“We are incredibly excited to kick off the Fresh Fries advertising apprenticeship for 2021. After the

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FTC orders social media companies to provide details on personal data, advertising

Federal regulators are ordering Facebook, Twitter, Amazon, TikTok’s parent and five other social media companies to provide detailed information on how they collect and use consumers’ personal data and how their practices affect children and teens.

The Federal Trade Commission’s action announced Monday goes to the heart of the tech industry’s lucrative business model: harvesting data from platform users and making it available to advertisers so they can pinpoint specific consumers to target.

The agency plans to use the information, due in 45 days, for a comprehensive study.

The other five companies are Reddit, Snap, Discord, WhatsApp, which is owned by Facebook, and Google’s YouTube.

Regulators and lawmakers are increasingly weaving into their investigations of market dominance by Big Tech companies concerns over data power and privacy.

The FTC wants to know how social media and video streaming services collect, use and track consumers’ personal and demographic information, how they

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FTC orders Amazon, Facebook, Twitter and TikTok to provide details on personal data, advertising

The Federal Trade Commission wants to know how popular social media and streaming sites such as Facebook and Twitter use your personal data.

FTC, 48 states sue Facebook for antitrust over Instagram and WhatsApp

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The agency has ordered those two sites, as well as Amazon, YouTube, Discord, Reddit, Snap, WhatsApp and ByteDance, which operates TikTok, to provide details on how they collect and use personal information.

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The companies have 45 days to respond to the FTC’s order with information about personal data usage, as well as advertising and user engagement practices, and how those practices affect children and teens, the agency said in a statement.

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Social networks connect users, but, over time, the initial goal “of connecting people or fostering creativity … has shifted from supporting users’ activities

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Global Advertising Agencies Industry | Benzinga

New York, Dec. 14, 2020 (GLOBE NEWSWIRE) — Reportlinker.com announces the release of the report “Global Advertising Agencies Industry” – https://www.reportlinker.com/p05960563/?utm_source=GNW
5 Billion by 2027, growing at a CAGR of 2.2% over the analysis period 2020-2027.Electronic Media, one of the segments analyzed in the report, is projected to grow at a 2.3% CAGR to reach US$68.1 Billion by the end of the analysis period.After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Digital Media segment is readjusted to a revised 2.6% CAGR for the next 7-year period. This segment currently accounts for a 20.1% share of the global Advertising Agencies market.

The U.S. Accounts for Over 29% of Global Market Size in 2020, While China is Forecast to Grow at a 3.4% CAGR for the Period of 2020-2027

The Advertising Agencies market in the U.S. is estimated at US$52.5 Billion

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Advertising watchdog ‘assessing’ NHS Christmas advert after complaints

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Advertising watchdog ASA has revealed that it will be ‘assessing’ the NHS charity Christmas advert after receiving over 200 complaints.

The advert – which was meant to celebrate and pay a tribute to the NHS staff who worked on the frontline during the coronavirus pandemic – has been criticised by viewers online.

Some branded the festive ad ‘disturbing’ and ‘insensitive’, while others claim it will ‘scare children’, although the charity has stated it is not aimed at youngsters.

A spokesperson for ASA confirmed to Metro.co.uk that they received 220 complaints and that they are ‘currently assessing it to establish if there are grounds for any further action’.

They explained that the complaints were based on ‘the ad upsetting children as it portrays Santa very ill in hospital’.

The spokesperson went on to

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Vibenomics Collaborates with IRI to Measure Sales Lift from Audio Out-of-Home Advertising

Vibenomics Collaborates with IRI to Measure Sales Lift from Audio Out-of-Home Advertising

New partnership with the global leader in solutions and services for consumer, retail and media companies showed an average 18.8% lift in four blind case studies

Vibenomics, a location-based Audio Out-of-Home™ (AOOH) advertising and experience company, today announces its partnership with IRI®, a global leader in innovative solutions and services for consumer, retail and media companies. Together, Vibenomics and IRI join forces to measure the direct sales impact of exposure to Audio OOH advertising while offering advertisers exclusive access to SKU-level granularity for both pre-campaign feasibility and post-campaign analysis.

Being able to understand return on investment (ROI) from Audio OOH is critical for advertisers and marketers. Without these insights, marketers and CPG brands are less likely to make informed decisions. With this partnership, IRI will scale Vibenomics’ measurement capabilities and relay insights back to media buyers in a

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P&G is taking more programmatic advertising buying in house

  • Procter & Gamble is making another move to take control of its advertising, this time taking programmatic ad buying for its baby products brands in house.
  • That work was previously handled by Omnicom media agency Hearts & Science.
  • P&G spends an estimated $60 million on digital advertising for baby products.
  • P&G and Hearts & Science declined to comment.
  • Visit Business Insider’s homepage for more stories.

Procter & Gamble started taking programmatic ad buying for its baby products like Pampers and Luvs in-house this month, sources said, in a loss to Omnicom Media Group’s agency Hearts & Science.

The move is the latest step in P&G’s ongoing effort to handle more of its massive ad budget itself and shift it away from its agencies.

It’s unclear how much P&G’s business was worth to Omnicom. According to AdAge’s Datacenter, the consumer goods giant spent $10.7 billion globally in 2019, surpassed only by

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Out of Home Advertising Market 2020 Report Enlightening Development Scope and Business Strategies Developed By Leading Vendors

The MarketWatch News Department was not involved in the creation of this content.

Dec 14, 2020 (The Expresswire) —
Increasing shift towards an online platform to fuel demand in the global Out of Home Advertising market. The market has been witnessing the development of new technology.Fortune Business Insightshas announced publishing of a report, titled “Out of Home Advertising Market Size, Share and Global Trend By Product, By Industry Vertical and Geography Forecast till 2026”.

Browse Complete Report Details –https://www.fortunebusinessinsights.com/industry-reports/out-of-home-advertising-market-100364

“Key players are expected to emphasize integrating Artificial Intelligence in the system. This is anticipated to propel the growth in the global Out of Home Advertising market,” said a lead analyst at Fortune Business Insights.

Top Players List:

  • JCDecaux Group
  • Clear Channel Outdoor Global
  • OUTFRONT Media
  • Daktronics
  • Broadsign
  • NEC Display Solutions
  • Stroer SE and Co. KGaA
  • Prismview
  • OOH advertising! Media Ltd.
  • Mvix
  • Christie Digital Systems Inc

Integration of internet of

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EU watchdog warns of using AI in predictive policing, medical diagnoses, and targeted advertising

(Reuters) — The European Union’s rights watchdog has warned of the risks of using artificial intelligence in predictive policing, medical diagnoses, and targeted advertising as the bloc mulls rules next year to address challenges posed by the technology.

While AI is widely used by law enforcement agencies, rights groups say it is also abused by authoritarian regimes for mass and discriminatory surveillance. Critics also worry about the violation of people’s fundamental rights and data privacy rules.

In a report issued on Monday, the Vienna-based EU Agency for Fundamental Rights (FRA) urged policymakers to provide more guidance on how existing rules apply to AI and ensure that future AI laws protect fundamental rights.

“AI is not infallible, it is made by people — and humans can make mistakes. That is why people need to be aware when AI is used, how it works, and how to challenge automated decisions,”

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The Inman Handbook On Digital Advertising With Adwerx

Many may not know that Adwerx, a digital advertising platform for real estate and financial services, is a spinoff of a music industry technology platform for independent artists called ReverbNation.

Bouncing the technology out of innovations made for its source platform, co-founder and CEO Jed Carlson recognized early that people were turning to the web to search for homes and his technology could help agents get in front of them.

Using the now ubiquitous tactic of retargeting — among other in-house innovations — the company helps agents provide social proof of their online footprint, promote listings and remain top-of-mind among their sphere.

Advertising on news sites and other content destinations can help new agents build databases and growing teams recruit new members. The options are many, and the technology continues to evolve.

This handbook is designed to help you gain a fundamental understanding of digital advertising, what Adwerx offers and

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