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Retailers Rethink Customer Engagement For The Holidays

Inspiring consumers to shop this holiday season is no easy task. The coronavirus pandemic has shifted priorities and disrupted the most indelible and cherished of holiday retail traditions from Christmas window unveilings to visits to Santa.

Signs of the consumer’s collective mindset are already disappointing. Over the important Thanksgiving weekend through Cyber Monday, shoppers spent 14% less than the corresponding five-day period in 2019, an average of $312, down from $362, according to the National Retail Federation.

FTI Consulting
said consumers will spend 4% less overall this holiday season, with more than twice as many of those surveyed, or 33%, reporting they’ll spend somewhat or significantly less than the 15% who said they’ll be spending somewhat to significantly more.

According to Loqate’s 2020 Holiday Shopper Insights Report, 73 percent

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Buyers Beware Of This Advertising Tactic By Zillow And StreetEasy

Technology governs the process of shopping for residential real estate like never before. During the 9 months (and counting) of the pandemic, owners and seekers of homes have depended on online viewings in record numbers. While only a small number of buyers actually BUY from an online tour experience, it refines the process in a way that, pre-pandemic, was far more likely to be accomplished through in-person visits to multiple houses or apartments. Why, then, do several of the major technology providers both mistreat and exploit agents, who are their primary contact to the consumer that makes up our marketplace?

There has always been substantial tension between StreetEasy, the Zillow subsidiary which runs New York City’s most popular listing site, and the

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Russian state media are calling for Trump – or ‘Trumpusha’

Vladimir Putin in a suit standing in front of a cake: Russian President Vladimir Putin and US President Donald Trump in Osaka, Japan, in June 2019. Associated Press

© Associated Press
Russian President Vladimir Putin and US President Donald Trump in Osaka, Japan, in June 2019. Associated Press

  • Russian state-media outlets are calling on President Donald Trump to seek asylum in Moscow to dodge potential prosecution in the US when he leaves office, The Daily Beast reported.
  • Trump and his businesses are facing multiple investigations by prosecutors in New York and Washington, DC, and he has vocalized his concern at the prospect of being indicted.
  • Olga Skabeeva, the host on the state-owned Russia 1 network, said on December 3 that asylum could solve Trump’s problems.
  • Igor Korotchenko, a member of the Defense Ministry’s public council, added: “But let him not simply arrive to Rostov or elsewhere, but also transfer his capital here and finally build his famous Trump City somewhere in our New Moscow.”
  • Dmitry Kiselyov, one of Russia’s most prominent Kremlin-aligned TV hosts, said Sunday that the
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Five Reasons Why Philanthropy Should Be At The Core Of Your Corporate Strategy

For me, money, recognition, or success can’t truly satisfy the deepest of human needs the way philanthropy can. Undoubtedly, the most calming and enlightening experience is that of giving back to the community, and seeing the results of your philanthropic endeavors come to fruition. At a very basic level, philanthropy makes people happier.

a close up of a person holding a flower

© Shutterstock

Even before Hashoo Foundation was formally launched in 1988, my father, Sadruddin Hashwani, was actively involved in providing communities in Pakistan with tools to develop themselves economically and socially while positively impacting their living standards. So, you could say that philanthropy is truly in my DNA.


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Over the past several decades, Hashoo Foundation has rolled out numerous projects successfully that range from scholarships to economic development to environment and climate change. As the Chairman of Hashoo Foundation, it is my utmost priority to continue to launch more initiatives that result in social change

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With green battery standards, EU seeks a competitive edge

By Kate Abnett

BRUSSELS, Dec 10 (Reuters)Electric car and industrial batteries sold in Europe will soon face legally binding environmental standards, the European Commission said on Thursday, as it seeks to give local producers an edge in a rapidly growing global market.

Europe’s battery demand is set to soar this decade, spurred by the 30 million electric vehicles the EU says Europeans will be driving by 2030.

The Commission on Thursday proposed regulations to ensure that demand is met by greener batteries with lower emissions, produced using recycled materials. The proposals need approval from EU member states and the European Parliament.

“Batteries placed on our market, regardless of their origin, they will be sustainable,” Commission Vice-President Maros Sefcovic said.

Under the proposals, rechargeable electric vehicle (EV) and industrial batteries sold in Europe must disclose their carbon footprint from 2024, and comply with a CO2 emissions limit from

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How these entrepreneurs turned their inventions into profit


You have a great invention idea. So, how do you turn it into a profitable business, especially if you want to do it later in life?

The secret is managing risk wisely, says David Deeds, professor of entrepreneurship at Opus College of Business at University of St. Thomas in St. Paul, Minn. (Full disclosure: EIX, the Entrepreneurship and Innovation Exchange from that school is a Next Avenue funder.)

“Older adults have less time to recover from a failed business,” says Deeds. “On the other hand, [this generation has] more financial capital, better credit and better networks” than younger ones. So, Deeds notes, they are in a good position to manage this risk.

Managing that risk is exactly what the following three inventive inventors over 50 have done over the past few years when launching their companies. Their stories sound straight out of public radio’s “How I Built This” show.

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Advertising history from the year you were born | Personal Finance

Advertising and marketing goods and services have been around since the dawn of time, with business practices and branding evolving into an industry that generated $118 billion in 2018.

The ever-changing landscape of technology has also massively changed how advertisers reach their target demographic. In just one decade, they have gone from primarily appealing to consumers through magazine and newspaper endorsements to crafting television and radio spots to making the most of the digital advertising age, particularly on social media giants like Facebook and Instagram.

However, the era that many are most familiar with—particularly thanks to shows like “Thirtysomething,” “Mad Men,” and “Bewitched”—is the “Golden Age of Advertising” from the 1960s to the 1980s, with its lavish lunches and high society ad agency figures.

But since then, advertising has changed significantly, not just in terms of technology and techniques, but also in terms of how it treats women and people

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‘Corporate socialists’ take heat from both sides of the aisle amid bailouts

With Democrats and Republicans haggling over the latest massive coronavirus relief package, House members from both parties have expressed distaste for federally funded corporate windfalls.

Last week, Rep. Anna Eskamani, D-Fla., authored a scathing op-ed in the Orlando Sentinel in which she accused Republicans of hypocrisy for blasting leftists as “socialists,” while distributing handouts to big businesses.


“Our governor and his enablers are proud corporate socialists, the creators and defenders of a system that uses public taxpayer money to pad private corporate profits — particularly for those corporations with the most lobbyists or the biggest campaign contributions,” Eskamani wrote.


Eskamani focused on state payments to companies like Walmart and Amazon for building facilities in the name of “economic development.”

But criticism

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Tesla Just Lost a Long-Time Supporter on Wall Street. What It Means for the Stock.

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Tesla solar roof home

Courtesy of Tesla


lost a bull Wednesday evening.

Longtime Tesla (ticker: TSLA) bull and New Street Research analyst Pierre Ferragu downgraded Tesla stock to Hold from Buy. He thinks it’s a good time to take some profits ahead of Tesla’s inclusion into the

S&P 500.

Ferragu, however, still believes in the long-term outlook and recommends investors buy Tesla stock on any weakness.

The downgrade appears to be about valuation. Ferragu upgraded shares to Buy on Oct. 7 when Tesla stock was about $425. He also took his price target to $578 which, at the time, was the highest target price on the Street.

Since then, Tesla stock has gained 42%, far better than the 6% and 7% respective gains of the

Dow Jones Industrial Average

and S&P 500 over the same span. His price target is still $578 even though he sees shares

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Media And Advertising In 2021

By all accounts 2020 was a miserable year. A global pandemic led to an economic recession impacting the ad marketplace. Production studios the television and film industry. Stay-at-home orders closed retail stores and movie theaters. Viewers migrated to home entertainment, HBO Max, Peacock and the short lived Quibi were launched. Sporting events were either canceled, suspended or postponed such as the Tokyo Olympics. Meanwhile, there was a contentious election and in January the U.S. will have a new President. What else could happen in 2021? We asked some experts.  

Tim Jones, CEO, Publicis Media Americas

“The old rules no longer apply: Cookies are going away, commerce has exploded and

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